History

Gear Up was founded in 2006 by Saadia Sami – an adventure enthusiast and Major Baasir Hanif, an ex- army officer. The store was born out of a need for a place dedicated to outdoor adventure equipment that, at the time, did not exist in Pakistan.The store immediately started offering branded adventure equipment . Within a few months the store expanded its product line and started offering climbing, fishing and hunting, mountaineering, trekking accessories as a comprehensive “Adventure Solution”. The main purpose of this store was to offer outdoor equipment to help the individuals and families discover nature.